Publications

INTERNATIONAL BUSINESS RESEARCH & SCHOLARSHIP

International Business & Public Policy

Azevedo, Ana, Ellen A. Drost, and Michael Mullen, "Individualism and Collectivism: Towards a Strategy for Testing Measurement Equivalence Across Culturally Diverse Groups, presented at the Western Academy of Management Conference (1999) and under review at the Journal of Organizational Behavior.

Meckler, Mark and Michael Mullen, "Enhancing the Validity of Comparative Research", proceedings of Academy of Management Annual Conference, (1997).

Mullen, Michael R., George Milne and Nicholas Didow, "Determining Cross-cultural Metric Equivalence in Survey Research: A Statistical Test," in Advances in International Marketing, (1996), Vol. 8, 145-157.

Mullen, Michael R., "Diagnosing Measurement Equivalence in Cross-National Research," Journal of International Business Studies, (1995), Vol. 26(3), 573-596.

Mullen, Michael R., George Milne and Patricia Doney, "An International Marketing Application of Outlier Analysis for Structural Equations: A Methodological Note," Journal of International Marketing, (1995), Vol. 3(1), 45-62.

Mullen, Michael R., George Milne and Nicholas Didow, "Caution: Comparisons of Means Across Groups May be Hazardous to Your Business Success," (1994), in Marketing Theory and Applications, Vol. 5, Proceeding of the AMA Winter Conference, Eds. C. W. Park and D. C. Smith.

Nicholas Didow and Michael R. Mullen, "Sample Size Effects on the Stability of Optimal Scaling Estimates - A Preliminary Investigation," (1992) in Enhancing Knowledge Development in Marketing, Vol. 3, AMA Educators' Proceedings, Eds. Robert P. Leone & V. Kumar, p.290-295.

Mullen, Michael R. and Nicholas Didow, "Are Cross-Cultural Survey Data Comparable? Optimal Scaling Provides Useful Evidence," (1991), in Enhancing Knowledge Development in Marketing, Vol. 2, AMA Educators' Proceedings, Eds. Gilly et al, p.608-609.

Mullen, Michael and Jean Johnson, conducted a workshop on "Cross-Cultural Construct Validation" at the American Marketing Association's Faculty Consortium on International Marketing , (July 1998).

Mullen, Michael R., "The Use of Panel Data to Explore the Effects of International Marketing on Society," (1991), presented at the Business Marketing: The State of Theory and Practice Conference, Ft. Lauderdale, Florida.

Cannon, Joseph, Patricia Doney, and Michael R. Mullen , "Cultural Differences in the Role Trust Plays in Business Relationships; An Empirical Study of NAFTA Countries," working paper targeted at JMR. Project funded by 6 small grants. Field surveys have been successfully completed in English Canada (n=213), French Canada (n=145), the U.S. (n=166) & Mexico (n=175). Results are significant and interesting.

Cannon, Joseph, Patricia Doney, and Michael R. Mullen , "A Cross-Cultural Examination of the Effects of Trust and Supplier Performance on Long Term Buyer-Supplier Relationships," American Marketing Association Conference (1999), Summer.

Mullen, Michael R., Kate Tyler, William Laffur and Gregory Osland, "International Channels of Distribution: Keys to Entrepreneurial Success: A Review and Analysis," forthcoming, American Marketing Association's Annual Educator's Conference, Spring 1999.

Joseph Cannon, Patricia Doney and Michael Mullen, "National Culture and the Development of Trust: the Need for More Data and More Theory," (1999), forthcoming, Academy of Management Review.

Doney, Patricia, Joseph Cannon, and Michael Mullen, "Understanding the Influence of National Culture on the Development of Trust" (1998), Academy of Management Review,

Doney, Patricia, Michael R. Mullen and Yigit Kavurmacioglu, "The Effects of Cultural Differences on Accountability and Information Search and Analysis by Industrial Buyers," (1993), in Developments in Marketing Science, Vol. XVI, Proceedings of AMS Conference, Eds. Michael Levy and Dhruv Grewal, 146-149.

Joseph Scully and Michael R. Mullen, "Extending the Political Economy Framework to the Macro Environment and International Marketing Channels," (1992), in Macromarketing XVII, Proceedings of the Macromarketing Seminar, Part 3, Eds. Thomas Klein, Robert Nason, & Lee Dahringer, p.577-584.

Mullen, Michael R., "International Channels of Distribution: A Review and Analysis," (1990), in Advanced Research in Marketing, Proceedings of the 19th Annual Conference of the European Marketing Academy, Vol. 1, Eds. Hans Muhlbacher and Christoph Jochum, p.267-283.

Mullen, Michael R. and S. Tamer Cavusgil, Editors, Proceedings of the First Symposium of the Consortium for International Marketing Research, (1993).

Mullen, Michael R. and Poh-Lin Yeou, "International Marketing Management," (1992), video and Chapter in Instructors Manual (1993, readopted in 1995) to accompany Basic Marketing: A Managerial Approach, 11th & 12th Editions, by E.J. McCarthy and W.D. Perreault, Homewood, IL: Irwin. (Note: This is the top selling marketing text in the U.S.. Irwin anticipates that the video will be seen by 300,000 students for each edition) The video was also adopted by Philip Cateora for International Marketing, 8th Edition. (Note: This is the top selling international marketing text in the U.S.)

Mullen, Michael R., "Marketing Strategy Planning: Evaluating Opportunities in the Changing Marketing Environment", (1995) video and Chapter in Instructors Manual to accompany Basic Marketing: A Managerial Approach, 12th Edition, by E.J. McCarthy and W.D. Perreault, Homewood, IL: Irwin. (Note: This is the top selling marketing text in the U.S.. Irwin anticipates that this video will be seen by 300,000 students.)

Mullen, Michael R., Catherine Axinn and S. Tamer Cavusgil, "CIMaR: Advancing Multi-National Collaborative Research," (1993) in Proceedings of the First Symposium of the Consortium for International Marketing Research, Eds. M. Mullen & S.T. Cavusgil, p.1.

Mullen, Michael R., Eric Beller, Joseph Remsa and Donald Cooper "The Effects of International Trade on Economic Development," revision requested, Journal of Global Marketing.

Mullen, Michael R. and Kenneth Bollen, "The Role of International Marketing and Public Policy in Economic Development: A Time Lagged Structural Model," (1997), Presented at the 7th Annual Marketing and Public Policy Conference, Boston.

Mullen, Michael R., Patricia Doney and Thomas Becker, "Time Lagged Effects of Exporting and Importing on Economic Development: Replication and Extension of Mullen's (1993) Model," (1996), Journal of Macromarketing, 16, 2(Fall).

Mullen, Michael R., "An Empirical Analysis of the Effects of Exporting and Importing on Two Dimensions of Economic Development," (1993), Journal of Macromarketing, 13, 1(Spring). (Note: this article won the 1994 Charles Slater Memorial Award for the "most significant contribution" to the field.)

Mullen, Michael R., and George Milne, "A Time Lagged Model of The Effects of International Trade on Society," (1993), in Macromarketing XVIII, Proceedings of the Macromarketing Seminar, Eds. A. Fuat Firat and Annamma Joy.

Mullen, Michael R., "International Trade and Public Policy," (1992) in Proceedings of the 1992 Marketing & Public Policy Conference, Eds. Paul Bloom & Richard G. Starr, Jr., p.34.

Mullen, Michael R., "A Study of the Structural Relations Between Importing, Exporting, and Bi-dimensional Economic Development," (1990), in Macromarketing XV, Proceedings of the Macromarketing Seminar.

Mullen, Michael R., "The Effects of International Trade on Economic Development: The Business Community Experience at Florida Atlantic University & CIBIT" presented at OECD Conference on Higher Education and Regional Economic Development: An International Perspective, (1997).

Mullen, Michael R., "The Role of International Marketing Channels in Economic Development: A Structural Analysis of the Effects of Exporting and Importing on Economic Growth and Meeting Basic Human Needs," (1992), unpublished doctoral dissertation, University of North Carolina at Chapel Hill, Dr. Paul Bloom advisor.

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